Art Direction \ Brand Extension \ Concepting \ Digital Experience \ Illustration

FedEx

Overview

FedEx, a world leader in logistics and transportation, requires a variety of project types to engage with global audiences across many platforms. My contributions focused on developing an illustration style, extending brand applications, and perfecting logos for mass production on various platforms.

Deliverables & Outcomes

  • Illustration Style Development: Created a distinctive illustration style for educational videos and marketing materials, ensuring that the visuals were engaging, informative, and aligned with FedEx's brand identity.

  • Brand Consistency: Extended consistent brand applications across all materials by adhering to and expanding upon established guidelines, enhancing visual coherence in all marketing efforts.

  • Logo Perfection: Pixel-perfected logos for mass production on digital and print applications, including trucks and planes, ensuring high-quality reproduction and brand integrity across all platforms.