Accessibility \ Brand \ Campaign \ Digital Experience \ Identity

MCPHS

MCPHS.edu

For the Massachusetts College of Pharmacy and Health Sciences (MCPHS), I played a vital role in their digital transformation. My contributions included refreshing the brand identity, developing a modular digital design system, and ensuring accessibility and inclusion by meeting WCAG 2.0 standards across their digital properties. I established strong client relationships that enabled extensions within business engagements.

Deliverables & Outcomes

  • Brand Identity Refresh: Revitalized MCPHS's visual identity to align with modern design best practices while honoring its rich history, enhancing brand recognition and appeal.

  • Modular Digital Design System: Created a flexible and cohesive design system that streamlined the user experience across multiple websites, consolidating and simplifying disparate systems to ensure consistency and ease of use.

  • Accessibility and Inclusion: Implemented accessibility features to meet WCAG 2.0 standards, making the digital experience inclusive for all users.

  • Increased Engagement: The redesigned platform drove new student enrollment, supported alumni involvement, and enabled faculty engagement, significantly enhancing MCPHS's digital presence.

200 Years of MCPHS

For the MCPHS Bicentennial celebration, I significantly contributed to their digital and branding efforts. My work focused on establishing a cohesive design style and developing a flexible, modular design system to mark this milestone event.

Deliverables & Outcomes

  • Design Style Establishment: Created a modern visual identity that honored MCPHS’s 200-year legacy, enhancing brand recognition and appeal for the bicentennial celebration.

  • Modular Design System: Developed a flexible and cohesive design system that streamlined the user experience, ensuring consistency and ease of use.

  • Enhanced Digital Presence: The design system established a foundation for UX and navigation, making the digital experience engaging and accessible for a diverse audience, including prospective students, alumni, and faculty.