Branding \ Digital Experience \ Identity \ Naming
Good Egg
Overview
For Good Egg, I played an integral role in shaping the brand identity and visual presence through various design and collaborative efforts. This included collaborating on the business naming, producing the logomark, and establishing the visual system for application across digital experiences and print collateral. These contributions laid a strong foundation for Good Egg's brand recognition and positioning.
Process & Outcomes
Business Naming Collaboration: Collaborated on the creative process of naming the business, ensuring the name resonated with the brand's values and target audience.
Logomark Development: Designed a distinctive logomark that encapsulated the brand's identity and could be effectively used across various platforms.
Visual System Establishment: Developed a comprehensive visual system for consistent application across digital experiences and print collateral, enhancing brand coherence and recognition.
